Music & Mood

Mar 11

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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richard ross

Richard Ross is a photographer, researcher and professor of art based in Santa Barbara, California. Ross was awarded both Fulbright and Guggenheim Fellowships. Ross has been the recipient of grants from the National Endowment for the Arts, the Annie E. Casey and MacArthur Foundations.

Ross's work has been exhibited at the Tate Modern, London; Aperture Gallery, New York; ACME Gallery, Los Angeles; the San Francisco Museum of Modern Art, San Francisco; J. Paul Getty Museum and National Building Museum, Washington D.C. He was the principal photographer for the Getty Conservation Institute and the Getty Museum on many of their architectural projects. He has photographed extensively for the New York Times, Los Angeles Times, SF Examiner, Vogue, COLORS, Time, Newsweek, Le Monde and many more. A dozen books of his work have been published including Girls in Justice 2015, Juvenile in Justice 2012, Architecture of Authority (Aperture 2007), Waiting for the End of the World (Princeton Architectural Press 2005), Gathering Light (University of New Mexico 2001) and Museology (Aperture 1988). Ross is a Distinguished Research Professor at the University of California, Santa Barbara, where he has taught since 1977.

Represented by Ronald Feldman Fine Arts in New York

https://richardross.studio/

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